Privacy notice

What we collect, why we collect it, and what you can ask us to do with it. Last updated 13 October 2026.

Who we are

Commercial Insights Group runs this website and the lead service it describes. For anything about your data, email [email protected].

When you request access

We collect your name, company, work email, phone number if you give it, the areas you cover, anything you write in the message box, and which plan you clicked. We use it to reply to you and, if you go ahead, to set up your account. Our lawful basis is our legitimate interest in answering business enquiries, and taking the steps you ask for before a contract.

When you have an account

We keep your name, company and email; your password, stored only as a one-way hash that we can’t read; your search criteria; the leads delivered to you and the verdicts you give them; and the times you sign in. We use this to provide the service you pay for, which is our lawful basis.

Security records

Our servers record IP addresses and the pages requested, and we keep an audit log of sign-ins and account changes. We use these to keep the service secure and to investigate misuse. Our lawful basis is our legitimate interest in security.

The business records in our leads

Our leads are built from public registers. Council business rates lists name the businesses that occupy premises, with addresses, rateable values and dates. Before anything else, we remove sole traders, individuals, and any entries a council has withheld as personal data.

Some leads also name people in their work roles, as public registers publish them: a company’s current directors, from the Companies House register, and a school’s head teacher, from the Department for Education’s register of schools. We show these names only to the client who receives the lead, so they know whom to ask for, and we never add personal phone numbers or email addresses. Our lawful basis is our legitimate interest, and our clients’, in business-to-business contact.

If you are named in our data and would rather not be, or think your details are wrong, email us. We will delete your name and keep a short record of your request, so that it stays off our leads even while a register still shows it.

Cookies

We set one cookie, and only when you sign in, to keep you signed in. It is strictly necessary for the service to work. We don’t use analytics, advertising or tracking cookies, so there is nothing to accept or decline.

Who we share it with

Our hosting provider, DigitalOcean, stores the service’s data in its London data centre and acts only on our instructions. Each client sees the leads delivered to them, including any names described above. We don’t sell personal data, and we don’t share it with advertisers.

How long we keep it

  • Enquiries: up to two years after we last hear from you, unless you become a client.
  • Account records: while you are a client, and up to six years afterwards for accounting and legal purposes.
  • Security records: up to twelve months.
  • Names in lead data: only while the public register still shows them. We recheck the registers regularly and delete any name we haven’t been able to confirm for 45 days. A removal request is kept for as long as we hold lead data, so that we can keep honouring it.

Your rights

You can ask us for a copy of your personal data, to correct it, to delete it, to restrict how we use it, or to object to our using it. Email us and we will reply within one month.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk. We would appreciate the chance to put things right first.